The effectiveness of communication in a society is largely dependent on how well that society uses the language peculiar to their geographical area. He confirmed the usefulness of language, as it enables man to conceptualize, depict, and even portray the complexities and nature of his environment. It is used for domestic, religious, and commercial purposes. Language can determine and influence the thoughts of man and is needed for man’s daily communication. Language is a form of communication which allows humans to share their thoughts, beliefs, ideas, experiences, etc., and are presumably known to the sender and receiver of such communication. The study recommends, amongst others, that the Broadcasting Corporation of China (BCC) review their policy on the allocated time of broadcast in English languages, and that more English language experts and linguists should be incorporated into the broadcast system. The study also found that majority of the respondents use their indigenous languages in their day-to-day activities as well as their schools with English being used majorly only in schools with only English-speaking students. The results revealed that majority of the respondents in Hunan listened to radio broadcast indicating that the use of English language can have massive impact on the people. The sample employed frequency distribution tables, percentages, and charts in the presentation and analysis of data.

The instrument of data collection was a structured questionnaire with closed questions and a self-structured interview. The study’s population comprises of the inhabitants of the Hunan province in China, from which a sample of 50 broadcast staff and 150 regular inhabitants was drawn using a stratified random sampling technique. This study examined the impact of the English language used in radio broadcasting using a descriptive Big Data survey research design. Programmes anchored in English in places where the language is barely spoken enhances the vocabulary, comprehension and language vitality of the listeners. Using the English language during broadcast reduces language dearth, and helps reach a much larger audience, even those not in China. The broadcast media can help manage multilingualism through the introduction of new words which would give little or no room for lexicon dearth but would expand the language lexicon. The absence of these professionals is a major constraint to the development of the community. The challenges faced in communicating in English in Chinese radio stations are majorly caused by the lack of language professionals and linguists in the broadcast stations. It does not store any personal data.Broadcasting more educating and language-reviving contents are ways radio stations can help revitalize the use of the English language in the Hunan province of China. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category 'Performance'. This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category 'Other. The cookies is used to store the user consent for the cookies in the category 'Necessary'. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category 'Functional'. The cookie is used to store the user consent for the cookies in the category 'Analytics'. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.

Language radio international